- Client: Pisgah Training Lab
- Services: Brand Identity
- Location: Brevard, NC
Emily had inherited a gym, a member base, and a platform but wanted to rework it all to create a brand that felt like hers.
We worked through it together: business name, brand identity, and a booking platform configured to match. Pisgah Training Lab emerged as the name, local and specific, with real typographic potential. The visual direction followed, modern vintage, field-worn, rooted in the rivers and ridgelines that define Brevard’s outdoor culture.
The result: a gym brand ready to wear on a shirt, live on a website, and grow with a community that was already there waiting for it.
