- Client: Pisgah Training Lab
- Services: Brand Identity + Booking Site
- Location: Brevard, NC
Emily had inherited a gym, a member base, and a platform but wanted to rework it all to create a brand that felt like hers.
We worked through it together: business name, brand identity, and a booking platform configured to match. Pisgah Training Lab emerged as the name, local and specific, with real typographic potential. The visual direction followed, modern vintage, field-worn, rooted in the rivers and ridgelines that define Brevard’s outdoor culture.
“Andi is amazing. I thought it was really great how she took the time to get to know me and vibe of company in order to create the brand and tell the story that is intended. She helped choose the best platform for the website specific to what I needed. She has great communication and her energy is so motivating! I highly recommend!!”
The result: a gym brand ready to wear on a shirt, live on a website, and grow with a community that was already there waiting for it.
