- Client: Pisgah Pet Treats
- Services: Brand Identity
- Location: Brevard, NC
Kaelee and Chris Beeson built Pisgah Pet Treats out of something real — a deep love for sustainability and a family that calls Pisgah Forest their backyard. Chris is a skilled butcher with a respect for where food comes from. Kaelee is a photographer with an eye for beauty in the natural world. Together they source animal parts from local family farms that would otherwise be discarded, and turn them into all-natural chews for dogs.
The brand needed to reflect all of that — the adventure, the care, the sustainability, the mountains. Heartfelt but not precious. Earthy but not rough around the edges.
We built a complete brand identity grounded in their story: mark, color palette, typography, brand voice, and a full guidelines document so they can grow with confidence and consistency.
The result: The brand feels like the product itself — natural, purposeful, and rooted in Western North Carolina.
