- Client: Hogan Design Group
- Services: Brand Identity
Hogan Design Group came to me for brand identity work.
We built a complete brand system from the ground up: a refined wordmark in deep forest greens and warm brown, a custom badge, a compass icon, alt logos, and a full master file guide so they could use everything confidently and consistently across print, screen, and merch.
“Andi & Etowah Creative are a pleasure to work with. I’ve had two brands designed by them and I will absolutely be back for a third in the near future. Andi’s creativity and attention to detail are top quality, but her ability to understand the values and aesthetics of her clients is what sets her apart.”
The palette — dark green, mid green, light green, and brown — is earthy and grounded without being generic. The typography uses a modified Montserrat with extended tracking, giving it a custom feel that’s both clean and distinctive. The kind of brand that looks like it was made with as much intention as the work it represents.
The result: a brand that reflects the incredible designs that the Hogan Design Group produces.
